The Brief: Communicate the brand promise of 'small in size, heavy in content' to increase e-newspaper's reach. Strategy/Relevance: Context-based messaging. Target executives on business portals, where users typically search for news and information (content), and drive traffic to the e-newspaper. Creation: The banner dramatically demonstrates the effect of its brand promise 'small in size, heavy in content' on the web page, catching users by surprise. Performance: The e-newspaper saw a substantial increase in the number of site visits.

中文翻译：这份报纸，是体积小，内容“重”，然后这则毛视频免费看的创意就是报纸重的压下来了，而网页弹上去了 :-)~